Looks like Rs 1500 the new normal pricing for 4G enabled phones in India as Jio has rewritten the script and others appear to be following the same. The latest to hit the stands is homegrown Intex.

The company has announced its Turbo+ phone, a feature phone with 4G VoLTE connectivity, primarily to cash in on the growing usage of 4G in the country.

In an announcement, the company has also unveiled a range of models in the feature phone space and their prices vary from Rs 700 to Rs 1500.

The Intex Turbo+ 4G phone has a 2.4-inch QVGA display and is run on a dual-core processor. The RAM is 512MB and the OS is KaiOS.

The phone comes with cameras in the rear as well as the front. The rear camera is 2MP in size while the front one is a VGA camera.

The phone has been fitted with a 2000mAh battery which sounds decent and 4GB built in memory also appears to be supportive of the other specs in making the phone deliver a smooth performance.

The storage can be further expanded to 32GB through a microSD card. As can be expected, the Intex’s objective in launching this particular phone is to target customers in the tier II and tier III cities in India who may gain the experience of using smartphone through a feature phone and it could end up being a transition phase and the company can come up with some royalty scheme a couple of years down the line to convert these customers into proper smartphone users and sell them their budget phones in that category.

Apart from this major release, the company has launched a couple of more feature phones in the Turbo series, 3 models in the ECO series and also a couple of models in the Ultra series and one Lions G10 feature phone.

The total models announced at this juncture are nine including the Intex Turbo + 4G. They vary according to the display sizes, the batteries fitted in them and the camera provisions. Prices also vary accordingly.