ShopClues may not be in the spotlight thanks to the e-commerce biggies such as Amazon and Flipkart in the Indian ecommerce space, but that has not stopped the company from following its own course in growing its business.

ShopClues has just launched an international store within its site making products Indian buyers may not be in a position to easily access.  What’s more, the buyers can pay in Indian Rupees and avail delivery within 15-20 days.

Interestingly, this comes at a time when Chinese e-tailers such as Club Factory, Aliexpress, Shein and Romwe are catching up in India seeing several thousands of orders a day.

ShopClues is understood to have tied up with well-known international aggregators to enable this new facility. The segments covered initially include apparels, mobile accessories and home décor but may keep expanding as they find the interest among the buyers growing. The prices of these international offerings could start from as low as Rs 125. In terms of the number of categories, ShopClues claims there are 117 of them.

In a statement issued to the media and later speaking on this development, Radhika Ghai, one of the co-founders and the Chief Business Officer has explained that ShopClues has taken one more step in its attempt at offering its customers with a wider range of innovative products at better prices. She has also made it clear that there will be more tie-ups in the offing to increase the range of products on sale on its platform.

ShopClues mainly caters to some of the smaller towns and cities in the Tier2, 3 and 4 segments, serving around 34,000 pin codes in all. There are over 20 million products on display and sale and 600,000+ sellers listed. ShopClues claims that there are 100 million customers making visits to its online store each month.  

In terms of the funding and valuation, ShopClues is already a Unicorn and the major investors in the company include Sovereign Wealth Fund GIC Pte Ltd., Tiger Global Management LLC, Helion Venture Partners & Nexus Venture Partners.