Uber, the world’s largest on-demand mobility company, announced the launch of #LeaveYourCarBehind, a campaign to encourage citizens to help improve Delhi’s air quality by sharing mobility assets and choosing options such as ridesharing and carpooling, instead of the one-person-per-car routine.
Through this campaign, Uber aims to raise awareness about the impact of personally-owned cars on the city’s air quality, and encourages citizens to come together to pave the way for smarter, cleaner and more sustainable cities. The campaign is being supported by associations like URJA (Apex body of Resident Welfare Association), Delhi Clean Air Forum and the Lung Care Foundation.
According to Uber, the month-long campaign will leverage online social media platforms like Facebook, Youtube, the Times Network, OTTs, and news channels and offline channels.
Speaking about the campaign, Manisha Lath Gupta - Marketing Director, Uber India & South Asia, said, “At Uber, we strive tirelessly to solve issues of urban mobility that our cities face today. We believe that magic happens when people come together, and it’s only then that we can truly strive for cleaner and smarter cities in the times to come. Through our #LeaveYourCarBehind campaign, we want to encourage residents to choose shared mobility solutions over private modes of transport.”
With varied mobility offerings such as UberPOOL, Uber Auto, UberMOTO and UberGO, Uber is providing the residents of the National Capital Region a wide range of affordable and reliable transport options to encourage them to leave their cars behind for seamless, affordable, safe and convenient commutes.
The campaign goes live on November 4, in tandem with the Delhi government’s ‘odd-even’ initiative.
The Odd-Even initiative is essentially a car rationing system where through vehicles running with number plates ending with even numbers like 0, 2, 4, 6 and 8 will be allowed to run on even dates while those with number plates ending with odd numbers like 1,3,5,7 and 9 will be allowed to run on odd dates.
The Odd-Even scheme kicked off on Monday -- November 4 and will remain in force till November 15.
The rule will be applicable in Delhi from 8am to 8pm. However, the rule will not be enforced on Sundays.
With IANS inputs