Mahesh Babu's film has set yet another record. After becoming the second Telugu film (Srimanthudu) since Baahubali to rake in over INR 200 crore at the box-office, the Pokkiri actor's forthcoming release Brahmotsavam has registered a new record.

The film's satellite rights have been snapped for a whopping INR 11.20 crore by Zee Telugu, making it the highest for a Mahesh Babu-starrer and the second  highest for a Telugu film after Baahubali. Mahesh's Srimanthudu was reportedly bagged for a crore less. 

Directed by Sreekanth Addala, the film marks the second time collaboration of the director and Mahesh after Seethamma Vakitlo Sirimalle Chettu which was commercially and critically successful.

In the film, Mahesh's character doesn't have a name and director Addala says that there is no special reason other than making Mahesh's character more interesting than its name. Also starring Kajal Aggarwal, Samantha Ruth Prabhu and Pranitha Subhash among others, the film is produced by PVP Cinema. 

The movie has been cleared by CBFC with a clean U certificate, and will hit the screens on Friday worldwide, with special premieres planned a day prior overseas. In the U.S alone, it's tipped to release in a record number of over 250 screens

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