Films these days have to make a killing on their opening weekend, otherwise they get removed from theatres within a week. The first three days after the film’s release can determine whether it will be successful or not to a large extent. In some cases, films pick up, thanks to good word of mouth publicity. However, it is rare for theatres to increase the number of shows based on sheer demand from the public.

Director Mari Selvaraj’s Pariyerum Perumal that was released on September 28 and opened to limited shows in the state. However, theatres across the state are increasing the number of shows due to the good response the film is getting. 

Madurai Priya Complex
2Show போட்ட தியோட்டர்ல இப்போ 4Shows போடுறாங்கன்டா
அதும் ஹவுஸ்புல்

இதான் என் @mari_selvaraj அண்ணன் கிடைத்த மாபெரும் வெற்றி@beemji @divyamari pic.twitter.com/8hdErGnMrs

— SaravanaAnandhCVF (@jsaravanaa28) September 30, 2018

6 am show ran with 80% occupancy and non show with 100% occupancy, from tomorrow extra night show added. #PariyerumPerumal is growing stronger each day, congrats @beemji and thanks to Mari Selvaraj for watching the show with audience at our screen!!

— Ruban Mathivanan (@GKcinemas) September 30, 2018

So the layout that had 10 tickets filled is now having only ten tickets. Might be housefull before the show starts. Let's do it. (The only theatre in Pune and this is the only show) #PariyerumPerumal @beemji @mari_selvaraj @am_kathir @anandhiactress @Music_Santhosh @RJAadhi pic.twitter.com/Oxbm3SsuzH

— jambukeswaran neelakandan (@jambu8211) September 30, 2018

Watch #PariyerumPerumal with subtitles at Aurora Cinemas, Matunga on 2nd October.
Enjoy :)

— Ganesh Films India Limited (@GaneshFilms1) September 30, 2018

Produced by director Pa Ranjith’s Neelam Production, the request to increase the number of screens began soon after its release. Following this, Pa Ranjith had tweeted that the team’s working towards increasing the number of shows based on its demand. The film is currently being screened in 121 theatres across Tamil Nadu. 

#Pariyerumperumaal படத்திற்க்கு பெரும் ஆதரவு தந்து கொண்டிருக்கும் மக்களுக்கு மிக்க நன்றி!!நீங்கள் தரும் ஆதரவுக்கு ஏற்ற திரையரங்க காட்சிகள் உயர்த்துவதற்க்கு முயற்சித்து கொண்டிருக்கிறோம்..ஏற்றம் வரும் காத்திருப்போம்!!! #தமிழ்திரைப்படதயாரிப்பாளர்சங்கம் கவனத்துக்கு

— pa.ranjith (@beemji) September 29, 2018

#Runningsuccesfully
List of #PariyerumPerumal theaters
only few theaters we got in Tamilnadu.#pariyerumperumalBABL
உங்களின் ஆதரவால் மட்டுமே இதுவும் சாத்தியம்மானது..... pic.twitter.com/s5tueMN3Gn

— neelam productions (@officialneelam) September 30, 2018

Soon after, SR Prabhu, Treasurer of Tamil Film Producers Council tweeted that a few films like Aruvi and Managaram have seen an increase in shows in the past based on the good response from the audience.

தமிழ்திரை வரலாற்றில் ஒரு திரைப்படத்திற்கு மக்கள் ஆதரவே காட்சிகள் அதிகரிப்பை உறுதி செய்திருக்கிறது. இதில் சங்கங்களின் தலையீடு எப்பொழுதும் இருந்ததில்லை. இது எனது தனிப்பட்ட அனுபவமும் கூட( #அருவி #மாநகரம் ). மக்கள் ஆதரவை #பரியேறும்பெருமாள் பெற்றுவிட்டது! காட்சிகள் உயரும்!

— S.R.Prabhu (@prabhu_sr) September 30, 2018

The film’s overwhelming response has taken it to other countries as well. 

We would love to showcase #PariyerumPerumaal in all major cities in if there is enough interest. All we need is 70+ ppl per show to recover our per show cost. @LMKMovieManiac @Chrissuccess @rameshlaus @itisprashanth @VigneshShivN @am_kathir

— PrimeMedia (@PrimeMediaUS) September 30, 2018

Thanks for overwhelming response for #PariyerumPerumal. We are extending the movie from Oct5th in few locations. Will add miss out cities from Oct 12th. So many movies on Oct 5th to accommodate this GEM. List will be out tomorrow. #Thanks

— PrimeMedia (@PrimeMediaUS) September 30, 2018

Pariyerum Perumal is Mari Selvaraj’s directorial debut starring Kathir, Anandhi and Yogi Babu in the lead. The film’s music has been composed by Santhosh Narayanan and the cinematography is by Sridhar.