With an objective of highlighting the ongoing water crisis, a campaign called “Save Every Drop” was launched on Friday at the 6th Edition of Nature InFocus Festival in collaboration with Astral Pipes, one of India’s leading plumbing and drainage systems manufacturers. The year-long campaign aims to create awareness about the ongoing water crisis and encourage necessary actions to address this issue. The Nature InFocus Festival is being held from August 2-4, 2019 at Chamara Vajra, Bengaluru.

Three key ideas of the "Save Every Drop" campaign are-

• Recognition of individuals and organisations working on water conservation and providing innovative solutions.
• Increasing awareness among the general public, using compelling social media posts created by eminent artists and illustrators.
• A year-long contest inviting ideas on effective water conservation. The best idea will be recognised and funded by Astral Pipes at the end of the campaign.

With a mission to go beyond water management solutions, Astral Pipes supplies drinking water and sanitation facilities in remote villages. The “Save Every Drop” campaign is part of their larger goal to contribute to the social development of the society they operate in. Speaking about the campaign, Sandeep Engineer, Managing Director, Astral Pipes said, “Today, India is facing a grave challenge of water scarcity, and Astral Pipes understands the need to work on this issue on an urgent basis. Through this campaign, we are showing our commitment to create awareness about this crisis and encourage conservation measures.”

The Nature inFocus digital platform and the annual festival draws a crowd of like-minded people interested in understanding the natural world and the pressing issues of our planet. 

Rohit Varma, co-founder of Nature inFocus said, “The water crisis is a pressing issue, but what we need now is to go beyond awareness and act on it. Through this campaign we hope people will find ways to do their bit, before it's too late.”

Currently, about 600 million people in India face acute water shortage, and rural areas are severely affected by the lack of clean water supply. This is India’s worst water crisis in history, but the future looks equally grim, if not more. A total of 21 cities are predicted to run out of groundwater by 2020. With 80% of the water supply being used in agriculture, this water crisis will have a significant impact on food security as well.