Online shopping portal Myntra has changed its logo, following a bizarre police complaint, which said that the logo was 'offensive to women'. Activist Naaz Patel from Avesta Foundation, an NGO, had filed a complaint with the Mumbai Cyber Crime police in December last year and demanded that the logo be changed.
Following this, authorities sent an email to Myntra and met with officials of the company, who asked for a month's time to change the logo. "We found that the logo was offensive in nature for women," DCP Rashmi Karandikar, Cyber Crime Department, Mumbai police told India Today.
According to reports, besides its website and app, Myntra is also planning to revise the logo on all its packaging material. The incident did not go unnoticed online, as several users took to social media over the company's move to change its logo.
The funniest thing about this whole Myntra thing is that, even though I highly doubt that many minds went there in the first place, you can't really unsee it anymore. And the new logo isn't enough of a redesign to ever change that association now. pic.twitter.com/hCNvaNf5eC
— Sahil Rizwan (@SahilRiz) January 30, 2021
After so many years seeing this logo I thought it is M from Myntra but some news totally changed my prespective and now I can't even think of old one anymore.#MyntraLogo #Myntra pic.twitter.com/bYdyHBj8Tc
— Mohit Agrawal (@MohitAgrawal939) January 30, 2021
Everyone is talking about @myntra logo
— Nidhi Sharma (@itznidhi_sharma) January 30, 2021
Meanwhile @gmail logo be like: pic.twitter.com/A6vCpOm9r7
Myntra logo to be changed, after a complaint being filed calling it offensive towards women.
— \\evitcepsrep\\ (@IrithikaK) January 30, 2021
Meanwhile McDonalds : pic.twitter.com/73KRO1d59e
Me, looking at the old and new logo of Myntra : pic.twitter.com/zdcgH7IHE7
— ASHEEM (@a4asheem) January 30, 2021
Apparently someone went to the cops because they thought Myntra's logo looked lewd. Very soon I expect this person to file cases against the letters B, C, D, M, V, W, X, Y, etc for being suggestively shaped. pic.twitter.com/EvvUnuARDZ
— Thejaswi Udupa (@udupendra) January 30, 2021
Seriously? I wonder how this wasn't brought up when the original logo was created. Brands spend a lot of time and money coming up with logo documentation and creatives. And @myntra has been around for nearly 14 years now. https://t.co/xaD3VvBlj7
— Roshun Povaiah (@roshunpovaiah) January 30, 2021
Ek toh who has so much time to stare at the Myntra logo for so long.
— Sanyukta (@dramadhikari) January 30, 2021
Approximately 30% of my mind thinks Myntra planned this...
— Sidin (@sidin) January 30, 2021
In December, 2020, the 13th edition of Myntras flagship End of Reason Sale (EORS) concluded with the company selling 11 million items while catering to more than 5 million orders. The company said that around 3.2 million shoppers participated in the event, as it processed a record-breaking 19,000+ items per minute at the peak of the sale.
The sale also saw one million new customers shopping on Myntra, a growth of 105% over 2019’s sale. Over 50% of Myntra’s overall sales came from tier 2 and tier 3 cities, from non-metros like Visakhapatnam, Karimnagar, Imphal, Udaipur, Jaipur and Shillong.
Headquartered in Bengaluru, the online fashion company was founded in 2007 and was acquired by Flipkart in 2014.
With IANS inputs