Flipkart has launched a streaming stick under its private brand ‘MarQ by Flipkart’, foraying into a segment that is rapidly gaining traction with Indian consumers. The ‘MarQ TurboStream’ device is equipped with the latest Android 9.0 OS and leverages the familiarity, ease, and functionality of Google’s widely popular operating system. It is available on the Flipkart platform starting at Rs 3,499.
‘MarQ TurboStream’ is equipped with industry-leading features. The device is designed specifically for value shoppers who are looking to buy more affordable non-smart TVs and turn them into smart TVs. It comes with Full HD resolution of 1920*1080 at 60 frames per second; 1 GB DDR3 RAM; 8GB ROM; and streaming support for 2.4 GHz and 5 GHz WiFi. It sports Dolby Digital Audio and a voice-controlled remote with Google Assistant. Moreover, unlike other products in the market, MarQ TurboStream leverages the power of the latest Android 9.0 and offers several advantages to consumers. With built-in Chromecast, it allows users to cast their mobile phone screens onto the TV and supports all apps available on the Google Play Store.
Adarsh Menon, Senior Vice President – Private Brands, Electronics and Furniture, Flipkart, said, “Flipkart’s Private Brands strategy has always focused on helping our consumers realise their aspirations, without having to compromise on design or their budget. Appetite for streaming devices and Smart TVs has been growing in India, particularly outside the top metros. The MarQ TurboStream is designed for these customers, to help them turn their regular TVs into Smart TVs. With the Android operating system being so popular in the country, the user interface of our streaming device will be familiar and will help customers adapt to the new technology quickly. Through this latest offering, we are once again bringing to the Indian market a product of unmatched quality, crafted to meet the needs of our consumers.”
According to a joint study by ASSOCHAM and PricewaterhouseCoopers in Dec 2018, the over the top (OTT) video market in India, primarily consisting of content streaming services, is expected to be among the top ten markets in the world, with a size of $823 million by the year 2022.