Indian film production house and music label T-Series with over 90 million subscribers has taken a lead over Swedish YouTuber PewDiePie's channel to become the No 1 YouTube Channel.
Currently, as of 11 30am IST on Thursday, T-series has over 90,465,532 subscribers while PewDiePie has subscribers with a count of 90,455,390.
As of Wednesday, T-series had over 90,337,357 subscribers while PewDiePie had a count of 90,338,188.
The battle between the two channels was going on for long. Even T-Series head honcho Bhushan Kumar started #BharatWins campaign on social media, urging people to help in making T-Series the world's most subscribed YouTube channel.
"There is an Indian YouTube channel on the brink of becoming World's No.1. It has taken us a lot of effort to come this far. To take my father Mr. Gulshan Kumar's dream forward, I started this channel.
"Today, it belongs to you, to the entire nation. It's a historic moment for all of us. So let's come together and subscribe to T-Series YouTube channel and make India proud," Bhushan tweeted earlier this month.
Many Bollywood celebrities such as Salman Khan, Varun Dhawan, Arjun Kapoor and John Abraham joined the online battle between PewDiePie and YouTube, to plead with netizens to subscribe to T-Series' channel on YouTube.
The T-Series YouTube channel began on March 13, 2006. It has 29 sub-channels and features songs and film trailers.
PewDiePie is a YouTube channel run by Swedish-born vlogger/gamer Felix Kjellberg. However, YouTuber came under severe criticism after the attacker in the New Zealand mass shootings, in a Facebook live-stream of the massacre, reportedly urged people to subscribe to PewDiePie.
Following this, he tweeted on March 15 condemning his name being taken. “I feel absolutely sickened having my name uttered by this person. My heart and thoughts go out to the victims, families and everyone affected by this tragedy,” he tweeted.
With IANS inputs