RBL Bank and digital healthcare platform Practo have partnered to launch a co-branded credit card, powered by Mastercard. This Industry-first credit card, is available starting from Thursday, on both Practo and RBL mobile apps and websites.
The card is designed to cater to customers in both metros and non-metro cities, through Practo and RBL Bank’s extensive customer base that spans across the country. With benefits like unlimited online consultations with doctors 24*7, users are guaranteed that there is an experienced qualified doctor available to them whenever there is a need – instead of relying on self-diagnosis or advice from friends and relatives.
The benefits of RBL Bank Practo Plus credit card include:
The moment the credit card is issued, a Practo health plan account gets created on the Practo app. The cardholders need to login with their registered mobile number to access this plan under the “MyHealth Plan” section on Practo. The card also offers two complimentary domestic airport lounge access every quarter.
At the launch of the card, Harjeet Toor, Head – Retail, Inclusion & Rural Businesses, RBL Bank, said, “We are delighted to enter into a partnership with Practo and launch a card that prioritises good health and well-being. The partnership is a perfect example of how two diverse industries can come together to offer a compelling value proposition for customers. Healthcare is a largely untapped segment and this partnership will be a great opportunity for the Bank and Practo to leverage on each other’s strength to capture the market and offer customers a one-of-a-kind health card with exciting offers. The Bank’s credit cards business has performed extremely well this year and with this partnership we look forward to strengthen our business further by entering a new market segment.”
The digital healthcare market is on a tremendous uptake in India and is expected to reach Rs 372 billion by 2022.
Commenting on the partnership, Tarun Bhambra, VP & Business Head, Practo, said: “We are delighted to partner with RBL Bank for launching a new credit card that is focused on making healthcare more affordable for consumers. We all have regular spends on appointments, medicine and diagnostic tests. This card gives a unique ability to consumers to use their regular spends for household expenses for subsidising their monthly health spends on Practo platform. At Practo, it’s our constant endeavour to make healthcare simpler, more accessible and affordable. This card is one step towards achieving this vision.”