Adding a new feature to its food delivery service, Swiggy has launched a homestyle meal subscription platform called ‘Swiggy Daily’. Aimed at people looking for everyday homely meals, the service allows users to schedule their meals in advance or opt for a daily, weekly or monthly subscription. But if you don’t like what it scheduled for the day, or do not want food on a particular scheduled day, the service allows users to pause, skip, change or cancel a meal and customise their subscription plan further.
With a daily changing menu of homestyle meals for lunch and dinner across vegetarian and non- vegetarian dishes, the app will list over 30 options for every meal. These will be meals prepared by home chefs, tiffin service providers and organised vendors. Launched in Gurugram, the service will expand to Bangalore and Mumbai in the coming months. The app is now available to download on Android and iOS.
Consumers can choose to schedule a single meal or opt for a 3-day, 7-day or a month-long subscription. Users can also choose to top-up a meal with add-ons like beverages, sweets, raita, roti or rice. Keeping affordability as the key focus, the meals range from Rs. 50 to Rs 150 with zero delivery fee.
Daily will make food across cuisines like Punjabi, Bengali, Tamil and Gujarati available to users. The service will soon be extended to include snacks, beverages and cut fruits.
“In less than five years, Swiggy has redefined food delivery in the country and made it mainstream by offering the widest choice of restaurants and layering it with reliable and fast deliveries. As we worked on various initiatives like Swiggy POP and SUPER to make food ordering more convenient and cost-effective, we realised that there is a growing demand for quality and affordable everyday meals. With a mix of organised vendors and home chefs, Swiggy Daily will cater to this latent demand for homestyle meals that are an affordable, long-term solution for our daily food needs,” Sriharsha Majety, CEO, Swiggy, said.
The platform will include meal options from a mix of organised vendors like Homely, Lunchly, Fig, iDabba and Caloriesmart, popular tiffin services like Dial a Meal and Dailymeals.in that specialize in food fit for daily consumption and expert home chefs like Sumita’s Food Planet, Mrs. Ahmed Kitchen and Shachi Jain.
To ensure consistency in quality and service, Swiggy has put together a checklist while onboarding new vendors on Daily. They will be subject to a mix of quantitative and qualitative hygiene checks from both internal and accredited third-party vendors to ensure consumers are worry-free about the food they consume every day.
As a promotional offer, first-time customers can avail a 20% discount for the first month on the Daily app.