With the aim of taking innovation to every household and encourage problem solving in the state, the Telangana State Innovation Cell launched ‘Intinta Innovator’ (Innovator in every home) campaign, flagged off by IT minister KT Rama Rao on Saturday.
The idea of the campaign is to challenge the notion that groundbreaking innovation happens only in large companies, by technologists or scientists holding reputed degrees.
As part of the campaign, the state innovation cell has collaborated with Startup India under the Department of Industrial Policy and Promotion for Startup India Telangana Yatra.
“The Startup India Telangana Yatra is only the first step in our numerous initiatives lined up as part of the Intinta Innovator campaign. In fact, prior to the Yatra, we have conducted activation workshops in colleges. We are also establishing E-Cells and showcasing rural innovators from across the State in every college the Yatra visits. In future, we would like to partner with numerous schools, colleges, incubators, and other organizations from the innovation ecosystem to bring life to this campaign,” Jayesh Ranjan, Principal Secretary to Government, ITE&C and Industries and Commerce Department, said.
The campaign was flagged off on Saturday (September 15) and will go on till October 5.
KTR, who launched the campaign, says that the government has been promoting innovation ever since it took office and has been working on what the Government should do to unlock the potential of startups.
“Thus, T-Hub was born. Today, T-Hub has supported over 400 startups and has put Hyderabad on the global map. WE-Hub, another of our initiative aimed at promoting women entrepreneurs, has also seen tremendous traction over the last four months,” he said.
However, KTR says that these initiatives are just not enough. In order to promote innovation, the government must go beyond supporting startups or entrepreneurs.
“In order to foster an innovation driven economy, it is critical to take innovation and entrepreneurship beyond the established system and to every household in the State. To turn this thought into action, we are launching the “Intinta Innovator” campaign to reach out to every member of every household to encourage them to think of themselves as problem solvers,” he added.
Through the Startup Yatra, the state innovation cell team will be travelling to 12 districts and conducting workshops, awareness drives, and boot camps. The best ideas will then be incubated in Hyderabad.