TikTok has launched an in-app safety campaign #MeraInternet to celebrate the Safer Internet Day (SID) 2020. In celebration of Safer Internet Day, which has become a landmark event in approximately 140 countries worldwide, TikTok on Tuesday announced several in-app initiatives to promote a safe and responsible in-app environment. TikTok is encouraging users to create short videos on safe internet and take a pledge to do their bit.
The in-app hashtag challenge called #MeraInternet, invites users to share their ideas on how they can become responsible digital citizens and contribute to a positive online environment. TikTok also launched an in-app quiz to equip users with online safety tips. The quiz highlights topics of not sharing account details, phishing awareness, as well as the best practices of utilising TikTok safety settings to take control of their online presence and wellness.
Additionally, in association with NASSCOM Foundation, TikTok is inviting users to take a pledge for a safer and happier online environment. To further drive the conversation among industry leaders, TikTok also partnered FICCI to deliberate on ways in which government, academia and civil society can come together to achieve a common goal of moving together for a better Internet.
Earlier this year, TikTok released a comprehensive, expanded publication of the Community Guidelines that reflect the driving philosophy – providing a platform for creative self-expression while remaining safe, diverse, and authentic – and define a common code of conduct on the platform. TikTok's guidelines help users understand when and why there are some restrictions on what is or isn't allowed on the app.
Promoting a safe and positive app environment is TikTok's top priority, and it has a number of measures in place today to protect users against misuse. These include privacy settings, filters, in-app reporting, and moderation. TikTok’s Safety Centre includes all the tools and tips about safety and wellbeing features and measures, and offers further detailed content.
In 2019, TikTok had launched #SafeHumSafeInternet – an India-specific campaign as part of its global #BetterMeBetterInternet initiative. TikTok users in India participated in the #SafeHumSafeInternet online challenge by applying customised stickers that encouraged the adoption of positive online habits. The hashtag #SafeHumSafeInternet garnered over 1 billion video views.