Uber’s food delivery platform Uber Eats and Café Coffee Day have announced a partnership to launch the country’s largest network of virtual restaurants. This move will reportedly give users of Uber Eats a wider choice of ‘delivery-only’ restaurant brands exclusively on the app. The first restaurant brand under this partnership is scheduled to launch in November.
According to a statement from the company, this partnership will leverage Café Coffee Day’s F&B expertise, pan India café network. Uber Eats, in return, will help Café Coffee Day with data, analytics and insights to help identify food or cuisines that consumers crave the most.
“Using experience and lessons learnt in the virtual restaurant space from our global operations, we hope to provide our Indian restaurant partners greater growth opportunities. Our customers too will enjoy ordering and eating their favourite everyday meals at the tap of a button,” Jason Droege, Vice President of UberEverything, Uber Technologies said in a statement.
Leveraging each others’ strengths, the companies aims to launch menu offerings as per evolving consumer trends, for multiple ‘delivery-only’ virtual restaurants.
“With this association we aim to take the goodwill and trust earned in the F&B space and combine it with new age reality of virtual restaurants to offer everyday meals that can be delivered to nomadic millennials at home or at work in a convenient manner. We are proud to partner with a fellow global brand, Uber Eats for this new age venture which will redefine the food service industry in India. Their strength and expertise in the business of home delivery will ensure delight to millions of aspiring youngsters who have moved away from their homes with great quality products from Café Coffee Day’s virtual restaurants every day across the country,” Venu Madhav, Chief Executive Officer, Café Coffee Day said.
Uber Eats, which competes with the likes of Swiggy, Zomato and FoodPanda in India’s fast-growing foodtech space, is currently present in 37 cities in India with a strong presence in tier 2 cities. In the last 3 months, the number of orders on the app has grown 6 times and Uber Eats is adding 100 new restaurants to its platform everyday. Café Coffee Day currently has a network of 1742 cafes across 246 cities in India.