Taking the bull by the horns, Manju Warrier, Parvathy, Bhavana, Anjali Menon, Geethu Mohan Das, Vidhu Vincent, Rima Kallingal, Remya Nambeesan, Didi Damodaran, Surabhi Lakshmi and other prominent women who work in the industry have come together to form a group called the 'Women in Cinema Collective' to represent their interests. This is for the first time that there has been a concerted effort to do so in the Malayalam industry.