"For the past nine years that I have been working in Kochi, I have always driven to work. And what best way than to use my car to spread messages to people? If I post the same message on my Facebook profile, it would hardly reach a couple of my friends, who may or may not want to ponder over the thought. But as I drive on the highway everyday, I get to spread the message to people from across the state, who travel on the highway. And so decided to put up the poster sometime in March. I feel that this way, I am communicating much better," Shine tells The News Minute.
"It was night time and initially I did not notice people in the car waving at me. As they were over-taking my car, I saw that the person in the passenger seat had opened his laptop, written a line or two on his laptop congratulating me on the initiative and had held it up against the window so that I could read it. As we stopped at a signal, they acknowledged me," Shine says.