Chennai Super Kings (CSK) on Wednesday unveiled their new, redesigned jersey, which features a camouflage on the shoulders -- a tribute to the Indian armed forces. This is the first time that the CSK, a three-time winner of the Indian Premier League (IPL), has redesigned their jersey since the first edition in 2008, said a CSK statement.
"It has been on our mind for some time now to find ways to raise awareness about the significant and selfless role of the armed forces. The camouflage is an appreciation of their service; they are the true heroes," CSK CEO KS Viswanathan said.
The camouflage on the shoulders is bordered with gold bands that signify the high standards set by the team, both in terms of consistency and fair play -- CSK won the IPL Fair Play Award six times in 11 seasons. The three stars denote the three IPL titles won in 2010, 2011, and 2018, said the statement.
Up close and personal! The story of the all new #Yellove wear ▶️ https://t.co/HQrfg59FMf
— Chennai Super Kings (@ChennaiIPL) March 24, 2021
- https://t.co/qS3ZqqhgGe#WhistlePodu pic.twitter.com/c3plGuaLDz
Chennai Super Kings qualified for the playoffs in 10 seasons and made it to the final eight times.
Myntra, The India Cements Limited, who are celebrating its milestone 75th year, Gulf, Nippon Paint, SNJ and Astral Pipes are among the team's principal sponsors and their logos feature on the jersey.
Earlier this month, Myntra had announced its partnership with three-time Indian Premier League (IPL) champions Chennai Super Kings.
"As part of the collaboration, at least three star players will be involved in various promotional activities that are aimed at engaging with a collective audience," Myntra said in its statement, further stating that it has signed on with CSK as the franchise's "official fashion partner”.
"As part of this partnership, Myntra will enjoy a significant share of voice with multiple on-ground visibility features such as perimeter boards, LED walls, toss mats, among others during all CSK home games," it further said.