Ragavendra says that previously, there were many who'd buy the movie and release it, but that this has now changed. "For a film to release and get a good opening, it should have something in it. A hero who is a known face, or a director or producer or someone who is well-known! We had nothing, so we found it very difficult. We couldn't call anyone to release the movie...it was hard to even get in touch with people."