This year, Telangana’s Bathukamma festival song has become even more special with two top technicians on board, including Academy Award winning composer AR Rahman, and director Gautam Vasudev Menon. The song 'Allipoola Vennela' composed by the duo was formally launched by Member of Legislative Council (MLC) K Kavitha and director Gautam Vasudev Menon at the former’s residence in Hyderabad on Tuesday, October 5, 2021. This year, the Bathukamma song has been sung by Uthara Unnikrishnan, penned by Mittapalli Surender, and choreographed by National Award winner Brinda.
Releasing the song on social media, AR Rahman on Twitter wished everyone on the occasion of the Bathukamma festival in Telugu and further said, “A festival of life. A celebration of togetherness. Bringing you a glimpse of the beauty of Bathukamma through "#AllipoolaVennela" along with Telangana Jagruthi.”
MLC Kavitha replied to the tweet saying, “The festival of colors, melody, and togetherness Bathukamma is here! Here’s sharing a glimpse of the special song for Bathukamma by @arrahman @menongautham and a dream team for all my sisters.”
The song showcases a family coming to Telangana on the occasion of the Bathukamma festival and gives the viewers a glimpse on the culture of the Bathukamma festival, which is celebrated with flowers.
బతుకమ్మ పండుగ శుభాకాంక్షలు!
— A.R.Rahman #99Songs (@arrahman) October 5, 2021
A festival of life.
A celebration of togetherness.
Bringing you a glimpse of the beauty of Bathukamma
through "#AllipoolaVennela" along with Telangana Jagruthihttps://t.co/rJarGvmwGs
బతుకమ్మ పండుగ శుభాకాంక్షలు!
— Gauthamvasudevmenon (@menongautham) October 5, 2021
This song is for all the women out there. Here’s a glimpse of the beauty of Bathukamma
through the lovely "#AllipoolaVennela" along with Telangana Jagruthi. https://t.co/FOpn2hJqQq@arrahman @RaoKavitha @Tjagruthi @BrindhaGopal1 #BathukammaSong
The festival of colours, melody and togetherness Bathukamma is here! Here’s sharing a glimpse of the special song for Bathukamma by @arrahman @menongautham and a dream team for all my sisters.https://t.co/8zjWgwHUFy#AllipoolaVennela #BathukammaSong @TJagruthi https://t.co/7QioZ7DfT1
— Kavitha Kalvakuntla (@RaoKavitha) October 5, 2021
However, some netizens are disappointed and have said that the 'Telangana soul' is missing from the song. Usually, the Bathukamma song is composed with a touch of folk music and in Telangana dialect, but this song is more of a melody. According to a statement released by the Telangana Jagruthi team, the song was shot in various Telangana districts.
Thank You Sir Beautiful Song Good Gift For Bathukamma Panduga #AllipoolaVennela @menongautham https://t.co/9rmScp8Sz5
— B.Reena (@BReena28308863) October 5, 2021
#AllipoolaVennela - Never imagined that @menongautham will give a song like this ! This is going to rule the telugu states . What a soulful tune from @arrahman !! https://t.co/8NF41IrEL9
— Prashanth Rangaswamy (@itisprashanth) October 5, 2021
Just listen #AllipoolaVennela Song #bathukamma
— kiranmahesh(@Kiranma70768065) October 5, 2021
It's a disappointing song #ARRahman sir composing and #gauthamvasudevmenon presentation missed #Telangana high mass flavour
https://t.co/xk4PATmmE7
Avoid Video song and listen only Audio song with earphones
— Ravikanth (@GulabiBoss) October 5, 2021
Different tune from our regular Telangana songs
But still Mangli song is the best #AllipoolaVennela
Bathukamma was declared as Telangana's state festival in 2014 by the TRS government after the formation of Telangana as a separate state. The nine-day long festival is all set to begin across Telangana starting from October 6.
Watch Bathukamma song video here :